Sales Process & Pipeline Management

There are many ways to describe a typical sales process, and even many different approaches to the management of a sales pipeline. Based on everything I've done during my career, I’ve defined specific steps for the Sales Process that I believe are key to successfully transform prospects into recurring customers, and particular stages that I consider key for a strong Sales Pipeline Management.

I use those steps and stages in daily work as well as a base for different tools, and you can find illustrations of both of them below:

Sales Process steps

Once you understand the needs, priorities and expectations of a potential customer, you need to identify the solution to address them, drive the process, close the deal, maintain the communication with the customer and learn.

Sales Pipeline Management stages

The first stage is the qualification of a Sales Lead, and you never reach the final one if you manage to keep your customers satisfied and buying again from you