Cybersecurity & Business

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Why Analyst Briefings Matter for Cybersecurity Startups (and How to Do Them)
Everything You Need to Know About Booking and Delivering Analyst Briefings
 • 
Ignacio Sbampato
4
Key Lessons in Building Effective Partnerships
From Comic Strips to Real-World Channel Strategy
 • 
Ignacio Sbampato
Kingmakers in Cybersecurity
The Ecosystem Accelerating Vendor Success
 • 
Ignacio Sbampato
Playing-to-Win Strategy
Apply the Play to Win framework to Cybersecurity Startups
 • 
Ignacio Sbampato
Product-Market Fit is actually Product-Channel-Market Fit
The Impact of Sales Channels on Achieving Product-Market Fit in Cybersecurity
 • 
Ignacio Sbampato
Reducing Effort for Better Partnerships
How understanding and minimizing unnecessary effort ensures value creation for vendors and channel partners
 • 
Ignacio Sbampato
2
Designing Value-Based Partnerships Made Easy
An interactive and visual tool is now available
 • 
Ignacio Sbampato
How to Lead with Psychological Safety
It's time to create a workplace that elevates everyone... and research shows it is going to be beneficial for the business
 • 
Ignacio Sbampato
6
How to Determine the Right Margin to Share with your Partners?
Defining this key attribute of a Partnership Strategy doesn’t need to be Rocket Science
 • 
Ignacio Sbampato
2
Value-Based Partnerships Strategy
Reimagining the Value Stick concept to understand and develop strong Vendor-Channel Partner relationships
 • 
Ignacio Sbampato
4
Do you want Gartner to consider your company?
Get your customers to talk and ask about you!
 • 
Ignacio Sbampato
3
Strategic Partnerships: What they really are?
Discussing the essence of Strategic Partnerships, beyond the Buzzwords and focusing on Genuine Collaboration
 • 
Ignacio Sbampato
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